:root{color-scheme:light;--sun: oklch(.86 .142 88);--sun-deep: oklch(.79 .155 80);--sun-wash: oklch(.93 .07 90);--ink: oklch(.27 .028 70);--ink-soft: oklch(.47 .03 74);--ink-faint: oklch(.62 .025 78);--cream: oklch(.975 .012 92);--paper: oklch(.995 .006 96);--line: oklch(.89 .018 86);--line-strong: oklch(.82 .025 82);--tomato: oklch(.62 .19 32);--tomato-deep: oklch(.53 .18 32);--delivered: oklch(.62 .13 155);--shadow: 0 22px 50px -24px oklch(.4 .06 70 / .5);--shadow-soft: 0 10px 28px -16px oklch(.4 .06 70 / .4);--shadow-lift: 0 28px 60px -28px oklch(.4 .06 70 / .55);--r-sm: 10px;--r-md: 16px;--r-lg: 24px;--display: "Fraunces", Georgia, "Times New Roman", serif;--sans: system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;font-family:var(--sans)}*{box-sizing:border-box}html{background:var(--cream);color:var(--ink);scroll-behavior:smooth;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}body{margin:0;min-width:320px;line-height:1.6}body:before{content:"";position:fixed;inset:0;z-index:-1;background:radial-gradient(120% 80% at 88% -10%,var(--sun-wash),transparent 55%),radial-gradient(90% 60% at -10% 110%,oklch(.95 .03 60),transparent 50%)}a{color:inherit}h1,h2,h3,p{margin:0}.shell{width:min(1140px,calc(100% - 40px));margin-inline:auto}.topbar{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-block:24px}.brand{display:inline-flex;align-items:center;gap:12px;font-family:var(--display);font-size:1.32rem;font-weight:600;letter-spacing:-.01em;text-decoration:none}.mark{display:grid;place-items:center;width:40px;height:40px;background:var(--sun);border:2px dotted var(--ink);border-radius:7px;box-shadow:var(--shadow-soft);font-family:var(--display);font-size:1.25rem;font-weight:600;line-height:1;color:var(--ink)}.nav{display:flex;align-items:center;gap:26px;color:var(--ink-soft);font-size:.96rem;font-weight:500}.nav a{text-decoration:none;transition:color .18s ease}.nav a:hover{color:var(--ink)}.nav .nav-cta{padding:9px 16px;border-radius:999px;background:var(--ink);color:var(--cream);font-weight:600}.nav .nav-cta:hover{color:var(--cream);background:#24180a}.button{display:inline-flex;align-items:center;justify-content:center;gap:9px;min-height:52px;padding:0 24px;border:none;border-radius:999px;background:var(--tomato);color:#fefcf4;font:inherit;font-weight:650;font-size:1.02rem;text-decoration:none;cursor:pointer;box-shadow:var(--shadow-soft);transition:transform .22s cubic-bezier(.2,.8,.2,1),background .2s ease,box-shadow .22s ease}.button:hover{background:var(--tomato-deep);transform:translateY(-2px);box-shadow:var(--shadow)}.button.secondary{background:transparent;color:var(--ink);border:1.5px solid var(--line-strong);box-shadow:none}.button.secondary:hover{background:var(--paper);border-color:var(--ink)}.hero{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(320px,.95fr);align-items:center;gap:clamp(40px,6vw,80px);padding:clamp(36px,6vw,76px) clamp(22px,4vw,58px) clamp(40px,6vw,72px);border:1px solid oklch(.82 .08 86);border-radius:clamp(24px,4vw,42px);background:var(--sun-wash);box-shadow:var(--shadow-lift)}.eyebrow{display:inline-flex;align-items:center;gap:10px;width:fit-content;margin:0 0 22px;padding:8px 14px 8px 10px;border-radius:999px;background:var(--paper);border:1px solid var(--line);color:var(--ink);font-size:.86rem;font-weight:600;box-shadow:var(--shadow-soft)}.eyebrow .tag{padding:3px 9px;border-radius:999px;background:var(--sun);color:var(--ink);font-size:.78rem;font-weight:700}h1{max-width:14ch;font-family:var(--display);font-size:clamp(2.9rem,6.6vw,5.4rem);font-weight:600;font-optical-sizing:auto;line-height:.98;letter-spacing:-.025em}h1 .glow{color:var(--tomato)}.hero-lead{max-width:40ch;margin-top:22px;font-size:clamp(1.12rem,1.9vw,1.32rem);line-height:1.5;color:var(--ink-soft)}.hero-lead strong{color:var(--ink);font-weight:650}.start{margin-top:30px}.start-label{display:block;margin-bottom:10px;font-size:.92rem;font-weight:600;color:var(--ink-soft)}.start-form{display:flex;gap:10px;width:min(540px,100%)}.start-field{flex:1;min-width:0;padding:15px 18px;border:1.5px solid var(--line-strong);border-radius:999px;background:var(--paper);color:var(--ink);font:inherit;font-size:1rem;box-shadow:var(--shadow-soft);transition:border-color .18s ease,box-shadow .18s ease}.start-field::placeholder{color:var(--ink-faint)}.start-field:focus{outline:none;border-color:var(--tomato);box-shadow:0 0 0 4px #e14c3324}.start-form .button{flex:none;white-space:nowrap}.start-error{min-height:1.2em;margin-top:10px;color:var(--tomato-deep);font-size:.88rem;font-weight:600}.trust{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:18px;color:var(--ink-faint);font-size:.9rem;font-weight:500}.trust span{display:inline-flex;align-items:center;gap:7px}.trust .dot{width:6px;height:6px;border-radius:50%;background:var(--delivered)}.reveal{width:min(560px,100%);margin-top:22px;padding:24px;border:1px solid var(--line);border-radius:var(--r-lg);background:var(--paper);box-shadow:var(--shadow);animation:reveal-in .5s cubic-bezier(.2,.85,.2,1) both}.reveal[hidden]{display:none}@keyframes reveal-in{0%{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}.reveal-kicker{display:inline-flex;align-items:center;gap:8px;color:var(--tomato-deep);font-size:.78rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase}.reveal-title{margin-top:12px;font-family:var(--display);font-size:clamp(1.42rem,2.8vw,1.85rem);font-weight:600;line-height:1.1;letter-spacing:-.01em}.reveal-copy{margin-top:12px;color:var(--ink-soft);font-size:1rem;line-height:1.55}.reveal-copy strong{color:var(--ink);font-weight:650}.reveal-form{display:flex;gap:10px;margin-top:18px}.reveal-form input{flex:1;min-width:0;padding:14px 16px;border:1.5px solid var(--line-strong);border-radius:999px;background:var(--cream);color:var(--ink);font:inherit}.reveal-form input:focus{outline:none;border-color:var(--tomato);box-shadow:0 0 0 4px #e14c3324}.reveal-form button{flex:none}.form-note{margin-top:14px;color:var(--ink-faint);font-size:.88rem;line-height:1.5}.thread{position:relative;width:min(400px,100%);margin-inline:auto;border-radius:30px;background:var(--ink);padding:12px;box-shadow:var(--shadow-lift)}.thread:after{content:"1st free";position:absolute;top:-16px;right:-14px;display:grid;place-items:center;width:76px;height:76px;padding:6px;border-radius:12px;background:var(--sun);border:2px dotted var(--ink);color:var(--ink);font-family:var(--display);font-size:.92rem;font-weight:600;text-align:center;line-height:1.05;transform:rotate(7deg);box-shadow:var(--shadow-soft)}.thread-screen{border-radius:22px;overflow:hidden;background:#eef4ec}.thread-bar{display:flex;align-items:center;gap:11px;padding:14px 16px;background:var(--delivered);color:#f7fef8}.thread-avatar{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:oklch(.99 .02 150 / .22);font-family:var(--display);font-weight:600;font-size:1.05rem}.thread-who{display:grid;line-height:1.2}.thread-who strong{font-size:.98rem;font-weight:650}.thread-who span{font-size:.78rem;opacity:.85}.thread-body{display:grid;gap:12px;padding:18px 14px 20px;background:linear-gradient(#eef4ec99,#eef4ec99),radial-gradient(oklch(.62 .13 155 / .06) 1px,transparent 1px);background-size:auto,18px 18px}.bubble{max-width:84%;padding:11px 13px;border-radius:16px;font-size:.92rem;line-height:1.4;box-shadow:0 1px 1px #5943291f}.bubble.out{justify-self:end;width:min(74%,250px);background:#c6edcd;border-bottom-right-radius:5px}.bubble.in{justify-self:start;background:var(--paper);border-bottom-left-radius:5px}.bubble-photo{display:block;width:100%;height:116px;border-radius:11px;margin-bottom:8px;background:radial-gradient(120% 90% at 30% 20%,oklch(.9 .11 70),transparent 60%),linear-gradient(135deg,oklch(.82 .13 55),#ec785b);position:relative}.bubble-photo:after{content:"📷 today's special";position:absolute;left:8px;bottom:8px;padding:3px 8px;border-radius:999px;background:#2f24179e;color:#fbf8f1;font-size:.72rem;font-weight:600}.bubble .meta{display:flex;align-items:center;justify-content:flex-end;gap:5px;margin-top:5px;color:var(--ink-faint);font-size:.68rem}.bubble .tick{color:var(--delivered);font-weight:700}.mini-post{display:block;margin-top:8px;border-radius:11px;overflow:hidden;border:1px solid var(--line);background:var(--paper)}.mini-post .shot{display:block;height:120px;background:radial-gradient(130% 100% at 70% 10%,oklch(.92 .1 80),transparent 55%),linear-gradient(135deg,oklch(.8 .13 50),#df6a59)}.mini-post .cap{padding:9px 11px 11px;font-size:.82rem;line-height:1.42;color:var(--ink)}.mini-post .tags{display:block;margin-top:4px;color:var(--delivered);font-weight:600}.sections{display:grid;gap:clamp(64px,9vw,120px);padding:clamp(40px,7vw,90px) 0 clamp(60px,8vw,110px)}.section-head{max-width:56ch;margin-bottom:clamp(28px,4vw,44px)}.section-kicker{display:inline-block;margin-bottom:14px;color:var(--tomato-deep);font-size:.82rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase}h2{font-family:var(--display);font-size:clamp(2.1rem,4.4vw,3.5rem);font-weight:600;line-height:1.02;letter-spacing:-.02em}.section-head p{margin-top:16px;color:var(--ink-soft);font-size:clamp(1.05rem,1.6vw,1.2rem);line-height:1.6}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,3vw,32px);counter-reset:step}.step{position:relative;padding:28px 26px 30px 0;border-top:2px solid var(--ink)}.step:nth-child(2){margin-top:38px}.step:nth-child(3){margin-top:76px}.step-num{display:inline-flex;align-items:baseline;gap:4px;font-family:var(--display);font-size:.95rem;font-weight:600;color:var(--ink-faint)}.step-num:before{counter-increment:step;content:"0" counter(step);font-size:2.4rem;line-height:1;color:var(--sun-deep)}.step h3{margin-top:16px;font-family:var(--display);font-size:1.4rem;font-weight:600;letter-spacing:-.01em}.step p{margin-top:10px;color:var(--ink-soft);font-size:1rem;line-height:1.55}.step .arrow{position:absolute;top:50%;right:-22px;transform:translateY(-50%);color:var(--sun-deep);font-size:1.6rem;font-weight:700}.step:last-child .arrow{display:none}.proof{display:grid;grid-template-columns:minmax(0,1fr) minmax(300px,.86fr);align-items:center;gap:clamp(32px,5vw,72px)}.proof-list{display:grid;gap:18px;margin:26px 0 0;padding:0;list-style:none}.proof-list li{display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:start;font-size:1.06rem;line-height:1.5;color:var(--ink-soft)}.proof-list li strong{color:var(--ink);font-weight:650}.fit{display:grid;grid-template-columns:minmax(0,.88fr) minmax(0,1.12fr);gap:clamp(34px,7vw,90px);padding:clamp(38px,6vw,72px);border-radius:var(--r-lg);background:var(--sun);box-shadow:var(--shadow-lift)}.fit .section-kicker{color:var(--ink)}.fit-lines{display:grid}.fit-lines p{padding:20px 0;border-bottom:1px solid oklch(.42 .05 75 / .34);color:#453829;font-size:1.03rem;line-height:1.58}.fit-lines p:first-child{padding-top:4px}.fit-lines p:last-child{border-bottom:0}.fit-lines strong{display:block;margin-bottom:4px;color:var(--ink);font-size:1.08rem}.check{display:grid;place-items:center;width:26px;height:26px;margin-top:1px;border-radius:50%;background:var(--sun);color:var(--ink);font-size:.86rem;font-weight:800}.post-card{border-radius:var(--r-lg);overflow:hidden;background:var(--paper);border:1px solid var(--line);box-shadow:var(--shadow)}.post-top{display:flex;align-items:center;gap:10px;padding:13px 15px}.post-top .pa{width:32px;height:32px;border-radius:50%;background:linear-gradient(135deg,var(--sun),var(--tomato))}.post-top strong{font-size:.92rem;font-weight:650}.post-top span{margin-left:auto;color:var(--ink-faint);font-weight:700;letter-spacing:.12em}.post-shot{height:260px;background:radial-gradient(120% 90% at 28% 16%,oklch(.92 .1 82),transparent 58%),linear-gradient(150deg,oklch(.82 .13 52),#dc5f52);position:relative}.post-shot:after{content:var(--shot-label, "today's bake, 8am");position:absolute;left:14px;bottom:14px;padding:5px 11px;border-radius:999px;background:#2f241799;color:#fbf8f1;font-size:.78rem;font-weight:600}.post-actions{display:flex;gap:16px;padding:12px 15px 4px;color:var(--ink);font-size:1.1rem}.post-actions .heart{color:var(--tomato)}.post-cap{padding:4px 15px 18px;font-size:.95rem;line-height:1.5}.post-cap b{font-weight:650}.post-cap .tags{display:block;margin-top:8px;color:var(--delivered);font-weight:600}.nudge{display:grid;grid-template-columns:minmax(280px,.8fr) minmax(0,1fr);align-items:center;gap:clamp(28px,5vw,64px);padding:clamp(30px,5vw,56px);border-radius:var(--r-lg);background:linear-gradient(140deg,var(--sun-wash),var(--paper));border:1px solid var(--line)}.nudge h2{font-size:clamp(1.9rem,3.6vw,2.9rem)}.nudge p{margin-top:16px;color:var(--ink-soft);font-size:1.08rem;line-height:1.6}.nudge-card{display:flex;gap:13px;padding:16px 18px;border-radius:var(--r-md);background:var(--paper);border:1px solid var(--line);box-shadow:var(--shadow)}.nudge-card .mark{flex:none;box-shadow:none}.nudge-card .msg strong{font-size:.96rem;font-weight:650}.nudge-card .msg p{margin-top:4px;color:var(--ink-soft);font-size:.92rem;line-height:1.45}.nudge-card .msg .when{margin-top:7px;color:var(--ink-faint);font-size:.76rem;font-weight:600}.pricing{display:grid;grid-template-columns:minmax(0,1fr) minmax(300px,.74fr);gap:clamp(30px,5vw,64px);align-items:center;padding:clamp(34px,5vw,60px);border-radius:var(--r-lg);background:var(--ink);color:var(--cream);box-shadow:var(--shadow-lift)}.pricing h2{color:var(--cream)}.pricing .lede{margin-top:16px;color:#d7d0c3;font-size:1.08rem;line-height:1.6;max-width:46ch}.price-card{padding:26px;border-radius:var(--r-md);background:var(--paper);color:var(--ink);border:2px dotted var(--ink)}.price-amount{display:flex;align-items:baseline;gap:8px;font-family:var(--display)}.price-amount .num{font-size:clamp(2.8rem,6vw,3.8rem);font-weight:600;letter-spacing:-.02em;line-height:1}.price-amount .per{color:var(--ink-soft);font-family:var(--sans);font-size:1rem;font-weight:600}.price-founding{display:inline-block;margin-top:12px;padding:5px 11px;border-radius:999px;background:var(--sun);color:var(--ink);font-size:.82rem;font-weight:700}.price-list{display:grid;gap:11px;margin:20px 0 24px;padding:0;list-style:none;font-size:.98rem;color:var(--ink-soft)}.price-list li{display:grid;grid-template-columns:auto 1fr;gap:11px}.price-list li:before{content:"✓";color:var(--delivered);font-weight:800}.price-card .button{width:100%}.price-fine{margin-top:14px;text-align:center;color:var(--ink-faint);font-size:.84rem}.footer{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:36px 0 50px;border-top:1px solid var(--line);color:var(--ink-soft);font-size:.94rem}.footer__links{display:flex;gap:18px}.footer__links a{text-decoration:none}.footer__links a:hover{color:var(--ink)}.keyword-hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(300px,.86fr);align-items:center;gap:clamp(36px,6vw,72px);padding:clamp(30px,5vw,64px) clamp(22px,4vw,58px) clamp(36px,5vw,60px);border:1px solid oklch(.82 .08 86);border-radius:clamp(24px,4vw,42px);background:var(--sun-wash);box-shadow:var(--shadow-lift)}.keyword-intent{max-width:56ch;margin-top:16px;color:var(--tomato-deep);font-size:.98rem;font-weight:600;line-height:1.55}.feature-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(22px,4vw,48px)}.feature{padding:24px 0 28px;border-top:2px solid var(--sun-deep)}.feature:nth-child(2){margin-top:34px}.feature:nth-child(3){margin-top:68px}.feature h3{font-family:var(--display);font-size:1.28rem;font-weight:600;letter-spacing:-.01em}.feature p{margin-top:11px;color:var(--ink-soft);font-size:1rem;line-height:1.56}.keyword-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin:0 0 clamp(34px,6vw,72px);padding:0;border-block:1px solid var(--line-strong);list-style:none;counter-reset:keyword-step}.keyword-steps li{display:grid;gap:6px;padding:22px clamp(16px,3vw,30px);border-right:1px solid var(--line-strong);counter-increment:keyword-step}.keyword-steps li:first-child{padding-left:0}.keyword-steps li:last-child{border-right:0}.keyword-steps strong:before{content:"0" counter(keyword-step) "  ";color:var(--tomato-deep);font-family:var(--display)}.keyword-steps span{color:var(--ink-soft);line-height:1.5}.keyword-price{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(280px,.92fr);gap:clamp(30px,6vw,76px);align-items:center;padding:clamp(34px,5vw,60px);border-radius:var(--r-lg);background:var(--ink);color:var(--cream);box-shadow:var(--shadow-lift)}.keyword-price .section-kicker{color:var(--sun)}.keyword-price p{margin-bottom:22px;color:#d7d0c3;font-size:1.06rem;line-height:1.6}.faq-list{border-top:1px solid var(--line-strong)}.faq-list details{border-bottom:1px solid var(--line-strong)}.faq-list summary{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:21px 0;font-family:var(--display);font-size:clamp(1.15rem,2vw,1.42rem);font-weight:600;line-height:1.25;cursor:pointer;list-style:none}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary:after{content:"+";flex:none;color:var(--tomato-deep);font-family:var(--sans);font-size:1.3rem}.faq-list details[open] summary:after{content:"−"}.faq-list details p{max-width:68ch;padding:0 0 22px;color:var(--ink-soft);line-height:1.65}a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:3px solid var(--tomato);outline-offset:4px}@media(max-width:920px){.keyword-hero,.feature-grid{grid-template-columns:1fr}}.legal{max-width:760px;padding:clamp(28px,5vw,64px) 0 80px}.legal__back{display:inline-flex;margin-bottom:26px;color:var(--tomato-deep);font-weight:650;text-decoration:none}.legal h1{max-width:none;margin-bottom:20px;font-size:clamp(2.4rem,6vw,4rem)}.legal h2{margin:40px 0 12px;font-size:clamp(1.3rem,2.2vw,1.75rem)}.legal p{color:var(--ink-soft);font-size:1.02rem;line-height:1.72}.legal p+p{margin-top:14px}.legal a{color:var(--tomato-deep)}@media(max-width:920px){.hero,.proof,.fit,.nudge,.pricing,.keyword-price{grid-template-columns:1fr}.hero{text-align:left}.thread{margin-top:8px}.nudge-card,.price-card{order:1}.steps{grid-template-columns:1fr}.step:nth-child(2),.step:nth-child(3),.feature:nth-child(2),.feature:nth-child(3){margin-top:0}.step .arrow{top:auto;right:50%;bottom:-26px;transform:translate(50%) rotate(90deg)}}@media(max-width:620px){.nav{display:none}.start-form{flex-direction:column}.start-form .button,.reveal-form button{width:100%}.reveal-form{flex-direction:column}.footer{flex-direction:column;align-items:flex-start}.hero,.keyword-hero{width:min(100% - 20px,1140px)}.hero h1{font-size:2.65rem}.keyword-hero h1{font-size:2.5rem}.keyword-steps{grid-template-columns:1fr}.keyword-steps li,.keyword-steps li:first-child{padding-inline:0;border-right:0;border-bottom:1px solid var(--line)}.keyword-steps li:last-child{border-bottom:0}}@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto}.reveal{animation:none}.button:hover{transform:none}}